behavior change – Rapid Asia Co., Ltd.

02Jun2017

Measuring Social Norms

Programs or campaigns directed to change human behavior need to consider the potential influence of social norms. But what exactly are social norms, how…

03Dec2015

How to Make KAP* Surveys Work?
(*Knowledge, Attitude, and Practice)

From time to time we hear organizations express dissatisfaction with KAP surveys. We often hear people saying they don’t work well. I once even…

03Nov2015

Behavioral Avoidance, How do we Prove an ‘Unknown’?

Many social development programs want to achieve behavior change. Yet, not all forms of behavior change are the same. In fact, the forms of…

14Oct2015

Word-of-Mouth Communication and Why We Should Measure It

A few years ago we evaluated a large behavior change communication (BCC) campaign. A control group was used to isolate the impact of the…

25Sep2015

Behavior Change is Not Black&White

Have you ever felt annoyed about how other people behave on the road? From time to time we see pedestrians, drivers, or cyclists behaving…

18Sep2015

Measuring Behavior Change, Effectively

Does advertising work? Put it this way, if it didn’t work, would companies still invest in it? But how do we prove that it…