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MTV EXIT Impact Summary – February 2013

MTV EXIT works with Rapid Asia that has developed the methodology behind the KAP Score. The KAP Score combines ratings on Knowledge, Attitude and intended Practice into a weighted one number score. For this campaign, all the KAP measures have been developed according to input and recommendations from TIP experts across the region before each MTV EXIT intervention (program/event). The evaluation itself takes place in three stages…(Read…