Behavior Change is Not Black&White

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Have you ever felt annoyed about how other people behave on the road? From time to time we see pedestrians, drivers, or cyclists behaving in strange ways, obstructing traffic (and us!). What ‘on earth’ are they doing and what is going on in their mind? The thing is, as human beings we have the ability… Read more »

Measuring Behavior Change, Effectively

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Does advertising work? Put it this way, if it didn’t work, would companies still invest in it? But how do we prove that it works? John Wanamaker, a US businessman born in Philadelphia and considered the father of modern advertising, once said: “Half the money I spend on advertising is wasted; the trouble is I… Read more »

BANNING SHARK FIN SOUP: Obtain Private Sector Support Through CSR

FreeShark

  Companies are increasingly searching for ways to show that they are good corporate citizens. Corporate Social Responsibility (CSR) has been around for a while but many companies struggle to hit the mark as they seek sound causes that match their corporate profile and align with sustainability efforts. Many are also not familiar with the… Read more »

Beware When Measuring Campaign Awareness

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One often misunderstood term in social development research is ‘awareness’. What exactly do we mean by awareness and how should we measure it? Advocacy is one of the cornerstones of a successful development program. Investing in beneficiary mind space is crucial for social marketing communication and reliable measures are therefore important. Awareness is commonly used… Read more »