Daniel Lindgren, Founder at Rapid Asia, together with ‘research legend’ and former colleague Mercy Abad and local contractor team from Insight + Total Research Provider.
On this occasion a major behavioral change communication event was held to raise awareness about human rights. Local and foreign bands, including Jay Park from South Korea, helped to attract a captive audience of over 25000 people at SM Mall Asia in central Manila. The musical performances were supplemented with various forms of messaging about what ordinary people can do to help curb human trafficking.
An impact evaluation was done by Rapid Asia to measure the impact of the event as well as that of several community outreach activities.