Behavior Change is Not Black&White


Have you ever felt annoyed about how other people behave on the road? From time to time we see pedestrians, drivers, or cyclists behaving in strange ways, obstructing traffic (and us!). What ‘on earth’ are they doing and what is going on in their mind? The thing is, as human beings we have the ability… Read more »

Measuring Behavior Change, Effectively


Does advertising work? Put it this way, if it didn’t work, would companies still invest in it? But how do we prove that it works? John Wanamaker, a US businessman born in Philadelphia and considered the father of modern advertising, once said: “Half the money I spend on advertising is wasted; the trouble is I… Read more »