Beware When Measuring Campaign Awareness


One often misunderstood term in social development research is ‘awareness’. What exactly do we mean by awareness and how should we measure it? Advocacy is one of the cornerstones of a successful development program. Investing in beneficiary mind space is crucial for social marketing communication and reliable measures are therefore important. Awareness is commonly used… Read more »

How 10 dollars can help Nepal and save LinkedIn


Rapid Asia establishes what works and does not by providing evidence based research results to our social development partners. Technology is increasing key to our success: mobile phones for data collection, a portal for our consultancy panel and increasingly LinkedIn for marketing and networking. Here is another example of leveraging LinkedIn for business and disaster… Read more »